The most common problem with AI-generated images is not quality. It is that they do not look like your brand. Colours that are almost right, generic type, a tone that shifts from one image to the next: your ads end up looking like everyone else’s.
The fix is not a longer prompt every time. It is giving the tool your identity once, then reusing it everywhere. This guide covers what to gather and how to do it in AdFrame.
What an AI brand kit is
A brand kit is the identity sheet the AI reads before it creates. In AdFrame it lives in your project and brings together:
- Your logo and brand assets.
- Your colour palette.
- Your fonts: a primary one for headlines, a secondary one for body text.
- Your voice and visual style.
- Your audience and products, with their photos.
Step 1: Gather your identity
You do not have to type it all. AdFrame can read your website or your brand guidelines PDF to pull out your colours, fonts, style and voice. Then check the result and fix anything that does not sound like you: this is the sheet the AI will follow.
Step 2: Add your products
Add your products with their real photos. The AI then keeps the real product (shape, label, colour) instead of inventing one, and every scene is built around it.
Step 3: Generate, with your brand already loaded
When you create an image or a campaign, AdFrame loads your project’s context: logo, colours, references, Brand DNA, products. You describe the scene; you do not repeat your identity in every prompt.
Step 4: Finish in the studio, with your font
Some things should not be left to chance: your headline, your font, your exact colours. That is what AdFrame’s studio is for.
- Import your font and use it in your text layers.
- Add text to your creatives and adjust it by hand: size, colour, alignment, shadow, outline.
- Use your project colours in one click, or pick a colour straight from the image with the eyedropper.
- Add your logo as a layer, from your brand assets.
The text is set by you, not drawn by the AI: it stays sharp and exact, in your real typeface.
Best practices
- Two fonts at most. One for headlines, one for body text.
- A short palette. Four or five colours are enough; beyond that, the AI blends them.
- A voice in three words. “Warm, refined, luminous” guides better than a paragraph.
- Sharp product photos. The result is never better than the source photo.
- Text in the studio. Image models are bad at lettering; set your headlines yourself.
FAQ
Will the AI reproduce my logo exactly?
Do not count on a generative model to redraw a logo: add your real logo as a layer in the studio. It stays identical.
Can I have several brands?
Yes. Each project has its own brand sheet. Switching projects switches context.
Do I need brand guidelines to start?
No. A website or a few details are enough to get going, and the sheet fills in over time.
Conclusion
On-brand AI visuals do not need better prompts, they need your identity in one place. Fill in your brand once in AdFrame, let generation use it, and keep the last word in the studio with your font and colours.
