When you manage several brands, the real problem is not creating. It is finding things again. The visual approved last week, the right version of the logo, that client’s palette, the campaign launched in June: everything ends up scattered across folders, chats and tools.
This guide offers a simple structure for agencies, freelancers and marketing teams handling more than one brand, and shows how to set it up in AdFrame.
The principle: one brand, one project
Each brand gets its own project. The project holds everything about it:
- Its brand sheet: logo, colours, fonts, voice, audience.
- Its products and their photos.
- Its campaigns and the creatives in them.
- Its Creative Radar: the competitors tracked for that brand.
Switching projects switches context: the AI never mixes one client’s colours with another’s.
Step 1: Create one project per brand
Create a project for each brand and set its type: e-commerce, service or SaaS. The type shapes how AdFrame builds visuals (products for a store, screens or services for the others).
Step 2: Group by organization
An organization groups projects and people. An agency can have one organization per client, or a single one for the whole team. Personal projects stay separate.
Step 3: Invite your team
Invite your colleagues into the organization: they get the same projects, brand sheets and campaigns. Nobody has to ask “what was that client’s colour again?”.
Step 4: File work by campaign
Every generation can be filed in a campaign. A campaign is an intent (a launch, a season, an offer) with all its visuals. It is the unit you show a client.
Step 5: Find everything in the list and the library
The projects list filters by organization and type, and sorts by last update: whatever moved recently comes first. The library gathers generated and uploaded creatives. Archive finished projects to keep the list clean.
Best practices
- A complete brand sheet from day one. It is what prevents off-brand visuals.
- Explicit campaign names. “Spring 2026 launch” rather than “Campaign 3”.
- Archive rather than delete. A finished project can be useful again.
- One organization per client if your clients must not see each other.
FAQ
How many brands can I manage?
As many as you like: each brand is a project.
Can my clients see each other’s projects?
People see the projects of the organizations they belong to. Split clients into separate organizations if needed.
Are credits shared?
Credits are tied to the account and the plan you choose. See the pricing page for team plans.
Conclusion
Managing several brands gets simple when each brand has its own space: its sheet, its products, its campaigns and its research. AdFrame organizes all of that into projects and organizations, so your team finds everything in one place.
